We started this website rebranding project the same way we start all of our projects, by asking what is unique about the way a company does business, in this case Valleyview Injury + Physical Medicine. What is their personality? What makes them different? If we could translate their purpose to a sentence, what would you hear? If we had to explain treatment with an image, what would you see?
Valleyview’s Brand Messaging: Before
Valleyview Injury + Physical Medicine specializes in after-injury chiropractic, massage therapy, and acupuncture.
The previous website reflected the "what they do" in a literal sense, they offer chiropractic, massage therapy, and acupuncture. You can see their phone number and address and a picture of the physical space they occupy on their website. Other pages have pictures of auto accidents and people in pain wearing hard hats.
Valleyview’s New Brand Messaging
Valleyview Injury + Physical Medicine helps people recover from accidents becoming naturally better.
We wanted to create an air of openness and relaxation. After all, most of the treatments you can receive at Valleyview Injury and Physical Medicine are treatments you receive at a high end spa. We chose the outdoors to reflect the natural in treatments and the health of being in the outdoors, both the emotional health it provides, and the physical health required
Unlike the original website, we intentionally avoided any images relating to accidents or injuries. Valleyview Injury + Physical Medicine is a place of healing and recovery, a place of care and wellness. The injury is the past of the customer journey, Valleyview, and their treatments represent the future health of their patients.