Meet Our Director
What should people know about you?
My heart is literally so big I had to have heart surgery as a kid to cut it down to size. When I was born I had Cardiac Tachycardia and doctors had to microwave off a part of my heart to slow it down. Now my big heart translates to a love of meaningful, fulfilling work for companies that do amazing things. I serve on three committees across two non-profits, Friends of the Children and KairsoPDX, and am on the Board of Directors for a recently started non-profit, Change Takes Courage. Check them all out and support us if you can.
What are your skills?
My primary contribution to the team is as project manager, bringing the right people together for a project and building a connection to the businesses that sign up with us. When I work directly with clients, my job is strategy advisor. I guide our partners through decisions and give them an honest, unbiased view of the issues they face and put problems into perspective to find the best solutions. At times I take on more tangible roles for the team. I have passed the Google Adwords certification and have built a few websites, I write copy with our editors and help direct with our videographers, strategy is my strong suit so I tend to let the specialists specialize and focus on the bigger picture for projects and for our clients.
What are your qualifications?
I have actually kept personal testimonials going back to high school so I will let others answer this question. For example, at one of my first jobs, as a Chef at Shojis in 2006, my boss said this: “Hakon is willing to learn all aspects of how [a] company functions… [he] would be a fine addition to any company that hired him and I assure you would not be disappointed.” So, there is that. More formally, I have an honors degree in business administration with a minor in economics from the University of Oregon. I served as the Director of Marketing and Communication for a multimillion dollar biotech firm directly after university and worked here in Portland, OR as a contractor for about 4 years prior to founding Blackline Collective in 2016. I have background work in digital advertising, web development, press relations, market research, analytics and even blogging. I am a proud generalist and most of my role is understanding how all of the little pieces fit together in the mosaic that is business and marketing.