Three Ideas to Guide Good SEO
Tell them what you're going to tell them, tell them, and tell Them what you told them… Let me explain.
Let's get beyond the normal tips and tricks for good Search Engine Optimization (SEO). Let's talk about what a great SEO article or story really is. The tactics will always change. But the heart of what you need to do to convince people to listen to you and to share your story organically has always been the same. Lets return to our roots and get back to the core of what everything else should be built around. If you hold to these ideas you will never have to worry about changes in Google or Bings search engine algorithms turning your finely tuned SEO website into an artifact of last years rules.
The Title Should Tell Them What You Are Going To Tell Them
Is it three ideas to guide SEO? Cool, that should be the title. Whatever your topic, you are not going to get visitors to return if it’s not clear what you are actually going to talk about (think clickbait). Make sure that your clients, readers, or customers know what they are getting into and be honest about your topic. There is nothing worse than being tricked into clicking a link or digging past a sales pitch for what was described in the title. Be clear, and stick to your topic. If people like the content, they will explore the rest of your site and discover your value. You have a few seconds to gain interest and even fewer to lose it. So, start with why your visitors decided to listen to you and stick to it if you want them to trust you next time. Remember, when customers trust you and click on your link over a competitors, you are telling search engines you should be ahead of them in their Search Engine Rankings Protocol (SERP). Clickthrough is a major components of SEO.
Tell Them Something Meaningful
This is, actually, the hardest part. “Telling them” means telling them something useful. You have to speak for at least, underline at least, 300-500 words, and they all better be good. Googles search algorithm tends to reward longer, more thorough posts, roughly 2,000 words, so don’t cut yourself, or your article, short. Give your visitors something to think about or information they need to make a better decision in the future. Your goal is visitors find the information so useful they won’t get distracted by Twitter, yes this is difficult.
This sometimes means giving people a reason to visit your site even if its not to pay you. The good news is, if they come looking for your product/service/good in the future, they might remember you gave them three ideas to solve that outreach problem they had. Do your research and make sure your patrons leave the article knowing more than when they clicked the link. People will learn you are worth trusting and spending time with, and time on-site is how search engines rank the worth of your article or webpage. This may be Google’s one and only concrete rule in regards to SEO and SERP.
Tell Them What You Told Them, And Tell Them To Tell Others
Don't just tell them, but tell Them. Capital “T” them. The royal Them. You just helped your client or business or government out. Give them a quick reminder how they can use that information in the future; in this case, by incorporating these three simple ideas into your next webpage or blog post. After that, help them share it with the royal Them. Those other guys that didn't click on the link they should have (we’ll get them later). That means placing easy sharing buttons below your post. You can test this out with the buttons below. Search engines do count social shares in your ranking so it is important that you make it as easy as possible for people to share your stories and articles on Twitter, Facebook, LinkedIn, or any platform that may pop up.
That is it! That is all you have to do. You won the internet.
OK, there is, of course, much more to know about tactics behind boosting your SEO and advertising presence once you have created your content. However, these three ideas will be core to creating relevant, lasting, and just generally good web pages, blog posts, and marketing content. To quote from Google's description of Quality Score, how Google ranks your website for search terms in Adwords, as a proxy, "give your users what they need, and a great Quality Score should follow." In this case: 1-Tell them what you are going to tell them, honestly. 2-Tell them without fluff and sales pitches before content. 3- Tell them what you told them, why its important, and how they can share it with other important people.
All the best,
Hakon Khajavei, Managing Director